Greater Derry Arts Council, Inc.

Business Plan

January 29, 1994

Executive Summary

The Greater Derry Arts Council will encourage the arts to flourish in our communities by assisting and encouraging local artists and arts groups. The Council will also act as a catalyst to identify and fulfill the artistic interests of the communities we serve. In this effort, the Council will work to complement, rather than duplicate, existing arts programs in nearby urban centers, such as Manchester, Nashua, Concord, or even Boston. The Arts Council will seek to provide a permanent home for the Arts by restoring and operating portions of the Adams Memorial Building as a community arts center.

The Arts Council will fund programs and activities from the proceeds of arts events, fund raising events, memberships, facilities rental, grants, donations, and capital fund drives.

History of the Company

The Greater Derry Arts Council is a New Hampshire non-profit corporation, organized under RSA 292. The Council was incorporated on February 18, 1993, and has received recognition as a tax-exempt public charity under section 501(c)(3) of the Internal Revenue Code, effective as of the date of incorporation. The impetus to start the Arts Council was given to the three "founders", Mark Levreault, Karleen Dell'Ova, and Ralph Bonner, by the then Mayor of the Town of Derry, Jack Dowd. The Mayor felt that Derry needed a focus for the promotion of the arts in town. The Arts Council was formed by ten incorporators, including the founders, and is governed by a Board of Trustees.

The charter of the Arts Council is to foster the Arts in the Greater Derry Area, at all levels of involvement and in all artistic disciplines. Definitions of our service area, the nature of programs we will offer or sponsor, and our methods of delivery will be detailed in the following sections.

Products and Services

The products and services that will be offered by the Arts Council can be broadly segregated into two categories, those directed at consumers of the arts, and those directed at producers of the arts. Each of these groups serve as a primary constituent group for the Arts Council.

The products and services we direct to the consumers of arts include, but are not limited to, the following areas:

1. Promoting community involvement in the arts

2. Providing education in the arts

3. Producing performances in music, theater, dance etc.

4. Exhibiting the works of painters, photographers, sculptors, and crafts-people

5. Presenting lectures and workshops

6. Providing affordable and easily accessible entertainment

The products and services we direct to the producers of arts include, but are not limited to, the following areas:

1. Providing facilities for performances, exhibits, workshops, lectures

2. Providing sponsorship and funding

3. Assistance in grant writing and in obtaining corporate sponsors

4. Assistance in coordination of scheduling, publicity, calendars of events

5. Providing liaison and facilitation between producers of arts and local resources

6. Promotion

7. Workshops for market and business/art skills development

8. Networking

The Arts Council believes that the benefits of our programs will also accrue to the local Derry downtown businesses and aid in economic development through encouraging civic pride, increasing the visibility and viability of the downtown area and the preservation of an historic site.

A major part of the services the Arts Council will provide to the producers of arts is a readily available facility suitable for the type of performances, events, exhibits, etc. that our constituents desire. The lack of a suitable facility has hampered the programs of many arts organizations in the area, and the problem seems to be worsening.

To this end, the Arts Council is undertaking the renovation of portions of the Adams Memorial Building, in the downtown area of Derry. The second floor Opera House is well suited to many types of productions, and is equipped with a stage, balcony and non-dedicated seating that enables multi-purpose use of the space. The seating capacity, when fully renovated, is estimated at 300 - 400 persons. Additional space on the first floor and basement levels will be utilized for classroom, exhibit and related arts organization functions.

The Arts Council is undertaking this renovation project in partnership with the Town of Derry and the Derry Historical Society. The Arts Council expects to negotiate a lease for space in the building from the Town, in return for operation, maintenance, and eventual renovation of the facility that will be funded in large part from private sources.

Market

The target markets for the products and services again segment primarily into the consumers of arts, and the producers of arts.

A detail of the consumers of arts market segment would include, but is not limited to, the following members of the local and surrounding communities, which are currently under-served by existing programs and organizations:

1. Children

2. Teens

3. New community members

4. Senior citizens

5. Low income persons and families

A detail of the producers of art market segment would include, but is not limited to, the following members of the local and surrounding communities:

1. Artisans and writers

2. Arts, music, dance, theater schools

3. Community theater groups

4. Crafts groups

5. Cultural programming organizations

Methods

The methods used by the Arts Council to provide/sell these products and services are implemented by our committee structure. Each committee has it's own charter and area of focus and reports to the Board of Trustees. The Arts Council will be involved in arts programming at several levels of commitment, which range from simple support to full production. The Arts Council remains visible to the community through active public relations and develops the areas of community focus through conducting community assessments which aid the Arts Council in best sensing the needs of the community. Through encouraging the involvement of it's members and others in the community, the Arts Council is able to benefit from the expertise and experience of a much larger membership.

Structure

The Greater Derry Arts Council is New Hampshire non-profit corporation, incorporated under the provisions of RSA 292. It has received 501(c)(3) tax exempt status received from the IRS. The Council is made up of its members, and is governed by a Board of Trustees.

The Arts Council follows a policy of non-discrimination in it's membership and in it's services. The Arts Council will not discriminate against any person based on race, creed, religion, sex, age, disability, or political affiliation.

The current categories of membership are as follows:

  1. individual member $10.00 /`year ($10.00 - $49.99)
  2. organizational member $50.00 / year ($50.00 - $99.99)
  3. friend of the arts $50.00 /year ($50.00 - $99.99)
  4. patron of the arts $100.00 /year ($100.00 - $499.99)
  5. partner in the arts $500.00+ / year

The Board of Trustees is comprised of five to fifteen members. Trustees are elected annually and serve for one year. Officers are limited to two consecutive terms of two years.

The implementation of the programs and projects of the Arts Council is by its committees:

  1. public relations
  2. building restoration
  3. programming
  4. grant writing
  5. government liaison
  6. fund raising

Each committee has at least one Trustee as a member, with a Trustee serving as chair. Decisions of the committees must be approved by the Board of Trustees if it involves the expenditure of funds, commits the Arts Council in any legal way, or represents the Council to the public or to external organizations. Each committee has a specific charter or a statement of purpose. Each committee is responsible for obtaining sufficient human resources to complete its functions. This may mean that external resources from the community at large will be recruited. Committees will operate using written agendas and written minutes.

Financial Plan

The Greater Derry Arts Council is a 501 (c) (3) tax exempt, charitable non-profit organization. Our primary focus for income and expenses is the operation of an Arts Center in the Adams Memorial Building, with the primary source of funds for cultural events coming from events held in that facility.

The budget of the Arts Council may be divided into three broad categories: programs/events, facilities, and operational. Programs are presented primarily for their artistic content, and may provide either net income or a loss. Events are staged primarily to raise funds, and may or may not have an artistic or cultural content. The nature of each production or project needs to be specified in the planning stages as either a fund raising event or an artistic program. The content may in some instances be similar, but it is the intent to either satisfy our cultural programming charter, or to raise funds to underwrite some other activity, that will be the deciding factor. The facilities budget relates to the restoration and operation of the Adams Memorial Building as a cultural and arts center. The operational budget relates to the organizational, offices, and administrative functions of the Arts Council.

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